Product Marketing / MARKET-1

Date: 2020 06 18 - 2020 06 19

Investment for 1 person: 765 EUR

Registration closed

Session format

Session progress: individual and teamwork, process analysis, participation in the management meetings, a cycle of workshops

Marketing mix Principles:

  • Build Deep Customer & Market Insight
  • Develop Dynamic & Competitive Strategies
  • Create Sustainable Advantage
  • Make Clear & Focused Choices
  • Innovate, Learn & Share
  • Ensure Integrated, Consistent & Efficient Execution
  • Track Results, Assess & Respond
  • Build Deep Customer & Market Insight

Basic subjects:

  • Market Definition
  • Leverage Points
  • Priority Segments
  • Brand Vision
  • Positioning & Messaging
  • Value Proposition
  • Marketing Mix
  • Succeed vs. the Competition
  • Metrics
  • Continued Growth Initiatives