Date: 2020 06 18 - 2020 06 19
Investment for 1 person: 765 EUR
Registration closedSession format
Session progress: individual and teamwork, process analysis, participation in the management meetings, a cycle of workshops
Marketing mix Principles:
- Build Deep Customer & Market Insight
- Develop Dynamic & Competitive Strategies
- Create Sustainable Advantage
- Make Clear & Focused Choices
- Innovate, Learn & Share
- Ensure Integrated, Consistent & Efficient Execution
- Track Results, Assess & Respond
- Build Deep Customer & Market Insight
Basic subjects:
- Market Definition
- Leverage Points
- Priority Segments
- Brand Vision
- Positioning & Messaging
- Value Proposition
- Marketing Mix
- Succeed vs. the Competition
- Metrics
- Continued Growth Initiatives